Extended Affiliate Marketing Glossary

Updated by ReklamStore

Above the Fold

The part of a webpage or email that is visible in the browser window when the page first loads is described as being ‘above-the-fold’.

Account Manager

A person responsible for managing an online affiliate program for an affiliate offer. Point of contact for affiliates and/or advertisers, manages a portfolio of accounts.

Ad Network

An ad network, in other saying digital advertising network is a company that connects advertisers to websites that want to publish advertisements.


Merchants who are willing to sell something and joining a network in order to advertise that product or service.

Affiliate / Publisher

A media owner, generally speaking a website or mobile application owner, who promotes products or services and earns commissions for every referral they are sending out. We love them <3.

A specific URL that contains the affiliate ID or username and helps advertisers to track the traffic that is sent to the advertiser's website by an affiliate.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Affiliate Program

A program offered by a merchant to allow individuals to recommend or refer people to their products or services in exchange for a commission based upon a predefined action generated by the referral.

Affiliate Software

An affiliate software is a program, that provides tracking or operating affiliate marketing actions.


API stands for Application Programming Interface. It relates to how different programs and applications interact with one another.

Banner ads, also known as display ads or image ads are graphical web advertising units.


A cashback reward program is an incentive program where a percentage of the amount spent is paid back.

Cash on Delivery

Cash on delivery (COD) is a type of transaction in which the recipient makes payment for a good at the time of delivery.

CC Submit

A user subscription through entering debit or credit card data.

Click ID

When a user clicks on an affiliate link, a unique number is generated. The number is called Click ID and is used as an identification method for keeping a track of clicked users.

Click-Through Rate

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR


The predefined money or fee a merchant pays an affiliate for generating a predefined, desired outcome for the merchant.


A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase.

Conversion Rate

The percentage of total visitors that convert is called your conversion rate.


It is a small piece of data sent from a website and stored on the user's computer by the user's web browser. The purpose of the computer cookie is to help the website keep track of your visits and activity.

CPA – Cost per Acquisition

A commission structure in which an advertiser pays a publisher every time a visitor to their site completes a desired action. This action can be anything like a transaction, signing up for a service or filling out a form.

CPC – Cost per Click

Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

CPL – Cost per Lead

Cost per lead, often abbreviated as CPL, is an advertising pricing model, defines how much revenue a publisher receives when he creates a lead for an advertiser. In other terms, where the advertiser pays for signup from a customer who’s interested in the offer.

CPM – Cost per One Thousand Impressions

Cost per mille, also called cost per thousand, is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or clicks of an advertisement.

CPS – Cost per Sale

Cost per sale (or CPS), also known as cost per conversion, is a commission structure that an advertiser pays for each sale (conversion) generated by a particular ad. Advertisers give a percentage of each sale that an affiliate drive to the advertiser's site.

CPI – Cost per Install

Cost per install or CPI is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user installs their app from their ad. CPI is a very common pricing model and is specific for mobile apps only.

Direct Linking

Direct Linking is when an affiliate links directly to the advertiser, merchant, or company they are marketing for instead using a website or landing page.

Double Opt-In

DOI (Double Opt-In) adds an additional step to the email subscription opt-in process, usually requiring a user to verify their email addresses and confirm interest.


Impressions are when an advertisement or any other form of digital media renders on a user's screen.

Landing Page

Landing page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.


An offer is any type of advertising content produced by advertisers (offer owners) and promoted by publishers (traffic owners).

Payment Threshold

A payment method that is used in relation to online marketing whereby the affiliate must earn a certain minimum amount of commission dollars in order to actually receive a payment from the product or service vendor.


The payout is a revenue that is received for each conversion.

Pin Submit

Subscription to a mobile content provider and confirming the subscription by user via inserting a received pin code. User might enter mobile phone number or system automatically detects the number and subscribes the user.

Postback URL

A postback URL is simply a tracking mechanism to gather data and use for metric reporting when analyzing your performance marketing. It is structured within URLs that are setup when creating marketing campaigns for any metric you wish to track.


Prelander is a single page landing page that is presented to the visitor before he is directed to the main product website.

Single Opt-In

A subscription process where a new email address is added to a list without requiring the verification of owner of that email address.

Smartlink is a link to a webpage that has several different destinations.

SMS Confirmation

Subscription to a mobile content provider and confirming the subscription by user via responding an SMS sent by the provider. User might enter mobile phone number or system automatically detects the number and subscribes the user.


Sweepstakes are prize giveaways where the winner (or several winners) is chosen by luck.


Tracking can be defined as collecting data points over multiple different web pages and sites.

Tracking Platform / Software

They used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company.

Tracking URL

A tracking URL is a special URL that is used to track certain elements when a link is clicked on.


Traffic refers to web users who visit a website or a mobile app.


A uniform resource locator (URL) is the address of a resource on the Internet.


Extensible Markup Language is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

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