Payment Models

Updated 2 weeks ago by ReklamStore

affiliate marketing payment models

Performance-based advertising is a win-win model. Advertisers know exactly how much return they get from their campaign budgets while affiliates get more payout comparing to impression or click based campaigns. This is why affiliate marketing is the most effective and result-oriented solution for both parties.

But when deciding which payment model to choose and what goals to set, there needs to be a careful consideration of the needs of both advertisers and affiliates.

ReklamStore Affiliate offers many models for its partners. You can check them below and get more information about each payment model.

Cost Per Action - CPA

A commission structure in which an advertiser pays a publisher every time a visitor to their site completes a desired action. This action can be anything like a transaction, signing up for a service or filling out a form.

Cost Per Lead - CPL

Cost per lead, often abbreviated as CPL, is an advertising pricing model, defines how much revenue a publisher receives when he creates a lead for an advertiser. In other terms, where the advertiser pays for signup from a customer who’s interested in the offer.

Cost Per Install - CPI

Cost per install or CPI is a pricing model used in mobile user acquisition campaigns in which app advertisers pay each time a user installs their app from their ad. CPI is a very common pricing model and is specific for mobile apps only.

Cost Per Sale - CPS

Cost per sale (or CPS), also known as cost per conversion, is a commission structure that an advertiser pays for each sale (conversion) generated by a particular ad. Advertisers give a percentage of each sale that an affiliate drive to the advertiser's site.


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