What is Ads.txt and why should i create it?

Updated by TARIK KARA

The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

By creating a public record of Authorized Digital Sellers, ads.txt will create greater transparency in the inventory supply chain, and give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.

For us to monetize your inventory in best possible way, we ask you to please the ads.txt records which are provided on your user interface. You can also use our ads.txt creator tool to add your other monetization partners to your ads.txt. Here it the link to our ads.txt creator

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