Brand Safety & Fraud Protection

Updated 2 weeks ago by Ibrahim Celebi

Do you prioritize your brand safety over everything? Your brand’s reputation will never be tarnished by the accidental ad placements, thanks to ReklamStore's Brand Safety feature. With brand protection feature, you have the power to choose whitelists of web pages which are pre-approved & reputable publishing channels, decide the quality of media, prevent your campaigns from any bots, proxies, suspicious IPs, spiders… In short, brand protection feature protects you from fraud attempts.

We made partnerships with well known ad fraud detecting companies, Forensiq*, Fraudlogix and Integral Ad Science. Their fraud detecting technologies are integrated into our platform and at your service in addition to our filters.

When you use Brand Safety options on your campaign, you will bid only on inventory that has been confirmed to contain safe content related to the selected category.

Our objective is to ensure brand-safe, fraud-free advertising for our clients. Because of that, we are offering our Brand Safety feature for free to our partners. While creating a campaign, as default, some of the options are pre-selected to protect your brand from known bots, spiders etc.

Along with our premium inventory and our whitelist & blacklist options, thanks to this game changer quality-control tool, ReklamStore DSP is one of the safest options in the programmatic industry for media buying purposes.

* Forensiq's fraud protection features are disabled for a while. In order to activate, please contact your account manager.

Setting Up Brand Safety

1) Start creating your campaign

Complete the general section as described in this article.

2) Select brand safety options

You can find the brand safety options under targeting options tab. By default, some of the categories which have malicious content listed below are excluded from your campaigns.

  • Proxies & anonymizers
  • Spiders
  • Known malicious bots
  • Anonymizing VPN services
  • Public proxies
  • Web proxies
  • TOR exit nodes
  • Other suspicious IPs list (FLX compatible)
ReklamStore's Brand Safety feature is free to use but our fraud detecting partners are charging for their services. Price will be included in addition to your CPM cost.

3) Activate the campaign

Click Save and by default, your ads will be shown until you deactivate your campaign.

Brand Safety Options

TypeCategoryCompanyInclude or Exclude
Pre-Added?
Risk Score < 64 Risk Score Forensiq Include
Risk Score < 80 Risk Score Forensiq Include
Risk Score < 100 Risk Score Forensiq Include
Proxies & anonymizers Fraud Protection ReklamStore Exclude Yes
Spiders Fraud Protection ReklamStore Exclude Yes
Known malicious bots Fraud Protection ReklamStore Exclude Yes
Datacenter IPs Fraud Protection ReklamStore Exclude
Anonymizing VPN services Fraud Protection ReklamStore Exclude Yes
Public proxies Fraud Protection ReklamStore Exclude Yes
Web proxies Fraud Protection ReklamStore Exclude Yes
TOR exit nodes Fraud Protection ReklamStore Exclude Yes
Other suspicious IPs list (FLX compatible) Fraud Protection ReklamStore Exclude Yes
Suspicious users (DV compatible) Fraud Protection ReklamStore Exclude
HIGH RISK for Suspicious Activity Media Quality Integral Ad Science Exclude
HIGH or MODERATE RISK for Suspicious Activity Media Quality Integral Ad Science Exclude
250 - 1000 TRAQ score Media Quality Integral Ad Science Include
500 - 1000 TRAQ score Media Quality Integral Ad Science Include
600 - 1000 TRAQ score Media Quality Integral Ad Science Include
700 - 1000 TRAQ score Media Quality Integral Ad Science Include
750 - 1000 TRAQ score Media Quality Integral Ad Science Include
875 - 1000 TRAQ score Media Quality Integral Ad Science Include
1000 TRAQ score Media Quality Integral Ad Science Include
HIGH RISK for Suspicious Activity for Video Media Quality Integral Ad Science Exclude
HIGH OR MODERATE RISK for Suspicious Activity for Video Media Quality Integral Ad Science Exclude
HIGH RISK for Adult Content Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Adult Content Brand Safety Integral Ad Science Exclude
HIGH RISK for Alcohol Content Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Alcohol Content Brand Safety Integral Ad Science Exclude
HIGH RISK for Illegal Download Content Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Illegal Download Content Brand Safety Integral Ad Science Exclude
HIGH RISK for Drug Content Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Drug Content Brand Safety Integral Ad Science Exclude
HIGH RISK for Hate Speech Content Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Hate Speech Content Brand Safety Integral Ad Science Exclude
HIGH RISK for Offensive Language Content Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Offensive Language Content Brand Safety Integral Ad Science Exclude
HIGH RISK for Violence Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Violence. Brand Safety Integral Ad Science Exclude
CANNOT RATE Brand Safety Integral Ad Science Exclude
HIGH RISK for Violence for Video Brand Safety Integral Ad Science Exclude
HIGH Risk and High Risk or MODERATE RISK for Violence for Video Brand Safety Integral Ad Science Exclude
HIGH RISK for Adult Content for Video Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Adult Content for Video Brand Safety Integral Ad Science Exclude
HIGH RISK for Alcohol Content for Video Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Alcohol Content for Video Brand Safety Integral Ad Science Exclude
HIGH RISK for Illegal Download Content for Video Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Illegal Download Content for Video Brand Safety Integral Ad Science Exclude
HIGH RISK for Drug Content for Video Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Drug Content for Video Brand Safety Integral Ad Science Exclude
HIGH RISK for Hate Speech Content for Video Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Hate Speech Content for Video Brand Safety Integral Ad Science Exclude
HIGH RISK for Offensive Language Content for Video Brand Safety Integral Ad Science Exclude
HIGH or MODERATE RISK for Offensive Language Content for Video Brand Safety Integral Ad Science Exclude
CANNOT RATE for Video Brand Safety Integral Ad Science Exclude
Apps with HIGH RISK for Adult Content Brand Safety Integral Ad Science Exclude
Apps with HIGH or MODERATE RISK for Adult Content Brand Safety Integral Ad Science Exclude
Apps with HIGH RISK for Alcohol Content Brand Safety Integral Ad Science Exclude
Apps with HIGH or MODERATE RISK for Alcohol Content Brand Safety Integral Ad Science Exclude
Apps with HIGH RISK for Illegal Download Content Brand Safety Integral Ad Science Exclude
Apps with HIGH or MODERATE RISK for Illegal Download Content Brand Safety Integral Ad Science Exclude
Apps with HIGH RISK for Drug Content Brand Safety Integral Ad Science Exclude
Apps with HIGH or MODERATE RISK for Drug Content Brand Safety Integral Ad Science Exclude
Apps with HIGH RISK for Gambling Brand Safety Integral Ad Science Exclude
Apps with HIGH or MODERATE RISK for Gambling Brand Safety Integral Ad Science Exclude
Apps with HIGH RISK for Offensive Language Content Brand Safety Integral Ad Science Exclude
Apps with HIGH or MODERATE RISK for Offensive Language Content Brand Safety Integral Ad Science Exclude
Apps with HIGH RISK for Violence Brand Safety Integral Ad Science Exclude
Apps with HIGH or MODERATE RISK for Violence Brand Safety Integral Ad Science Exclude
CANNOT RATE Apps Brand Safety Integral Ad Science Exclude
TOP 10% of impressions most likely to be viewed for the longest time Viewability Integral Ad Science Include
TOP 20% of impressions most likely to be viewed for the longest time Viewability Integral Ad Science Include
TOP 35% of impressions most likely to be viewed for the longest time Viewability Integral Ad Science Include
TOP 50% of impressions most likely to be viewed for the longest time Viewability Integral Ad Science Include
TOP 75% of impressions most likely to be viewed for the longest time Viewability Integral Ad Science Include
TOP 10% of impressions most likely to be viewed for the longest time (160x600) Viewability Integral Ad Science Include
TOP 20% of impressions most likely to be viewed for the longest time (160x600) Viewability Integral Ad Science Include
TOP 35% of impressions most likely to be viewed for the longest time (160x600) Viewability Integral Ad Science Include
TOP 50% of impressions most likely to be viewed for the longest time (160x600) Viewability Integral Ad Science Include
75% of impressions most likely to be viewed for the longest time (160x600) Viewability Integral Ad Science Include
TOP 10% of impressions most likely to be viewed for the longest time (300x250) Viewability Integral Ad Science Include
TOP 20% of impressions most likely to be viewed for the longest time (300x250) Viewability Integral Ad Science Include
TOP 35% of impressions most likely to be viewed for the longest time (300x250) Viewability Integral Ad Science Include
TOP 50% of impressions most likely to be viewed for the longest time (300x250) Viewability Integral Ad Science Include
TOP 75% of impressions most likely to be viewed for the longest time (300x250) Viewability Integral Ad Science Include
TOP 10% of impressions most likely to be viewed for the longest time (728x90) Viewability Integral Ad Science Include
TOP 20% of impressions most likely to be viewed for the longest time (728x90) Viewability Integral Ad Science Include
TOP 35% of impressions most likely to be viewed for the longest time (728x90) Viewability Integral Ad Science Include
TOP 50% of impressions most likely to be viewed for the longest time (728x90) Viewability Integral Ad Science Include
TOP 75% of impressions most likely to be viewed for the longest time (728x90) Viewability Integral Ad Science Include
40% of impressions are viewable per IAB standards Viewability Integral Ad Science Include
50% of impressions are viewable per IAB standards Viewability Integral Ad Science Include
60% of impressions are viewable per IAB standards Viewability Integral Ad Science Include
70% of impressions are viewable per IAB standards Viewability Integral Ad Science Include
80% of impressions are viewable per IAB standards Viewability Integral Ad Science Include


How did we do?