Brand Safety & Fraud Protection

Updated 11 months ago by ReklamStore

Brand Safety & Fraud Protection

Do you prioritize your brand safety over everything? Your brand’s reputation will never be tarnished by the accidental ad placements, thanks to ReklamStore's Brand Safety feature. With brand protection feature, you have the power to choose whitelists of web pages which are pre-approved & reputable publishing channels, decide the quality of media, prevent your campaigns from any bots, proxies, suspicious IPs, spiders… In short, brand protection feature protects you from fraud attempts.

We made partnerships with well known ad fraud detecting companies, Forensiq*, Fraudlogix and Integral Ad Science. Their fraud detecting technologies are integrated into our platform and at your service in addition to our filters.

When you use Brand Safety options on your campaign, you will bid only on inventory that has been confirmed to contain safe content related to the selected category.

Our objective is to ensure brand-safe, fraud-free advertising for our clients. Because of that, we are offering our Brand Safety feature for free to our partners. While creating a campaign, as default, some of the options are pre-selected to protect your brand from known bots, spiders etc.

Along with our premium inventory and our whitelist & blacklist options, thanks to this game changer quality-control tool, ReklamStore DSP is one of the safest options in the programmatic industry for media buying purposes.

* Forensiq's fraud protection features are disabled for a while. In order to activate, please contact your account manager.

Setting Up Brand Safety

1) Start creating your campaign

Complete the general section as described in this article.

2) Select brand safety options

You can find the brand safety options under targeting options tab. By default, some of the categories which have malicious content listed below are excluded from your campaigns.

  • Proxies & anonymizers
  • Spiders
  • Known malicious bots
  • Anonymizing VPN services
  • Public proxies
  • Web proxies
  • TOR exit nodes
  • Other suspicious IPs list (FLX compatible)
ReklamStore's Brand Safety feature is free to use but our fraud detecting partners are charging for their services. Price will be included in addition to your CPM cost.

3) Activate the campaign

Click Save and by default, your ads will be shown until you deactivate your campaign.

Brand Safety Options

Type

Category

Company

Include or Exclude

Pre-Added?

Risk Score < 64

Risk Score

Forensiq

Include


Risk Score < 80

Risk Score

Forensiq

Include


Risk Score < 100

Risk Score

Forensiq

Include


Proxies & anonymizers

Fraud Protection

ReklamStore

Exclude

Yes

Spiders

Fraud Protection

ReklamStore

Exclude

Yes

Known malicious bots

Fraud Protection

ReklamStore

Exclude

Yes

Datacenter IPs

Fraud Protection

ReklamStore

Exclude


Anonymizing VPN services

Fraud Protection

ReklamStore

Exclude

Yes

Public proxies

Fraud Protection

ReklamStore

Exclude

Yes

Web proxies

Fraud Protection

ReklamStore

Exclude

Yes

TOR exit nodes

Fraud Protection

ReklamStore

Exclude

Yes

Other suspicious IPs list (FLX compatible)

Fraud Protection

ReklamStore

Exclude

Yes

Suspicious users (DV compatible)

Fraud Protection

ReklamStore

Exclude


HIGH RISK for Suspicious Activity

Media Quality

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Suspicious Activity

Media Quality

Integral Ad Science

Exclude


250 - 1000 TRAQ score

Media Quality

Integral Ad Science

Include


500 - 1000 TRAQ score

Media Quality

Integral Ad Science

Include


600 - 1000 TRAQ score

Media Quality

Integral Ad Science

Include


700 - 1000 TRAQ score

Media Quality

Integral Ad Science

Include


750 - 1000 TRAQ score

Media Quality

Integral Ad Science

Include


875 - 1000 TRAQ score

Media Quality

Integral Ad Science

Include


1000 TRAQ score

Media Quality

Integral Ad Science

Include


HIGH RISK for Suspicious Activity for Video

Media Quality

Integral Ad Science

Exclude


HIGH OR MODERATE RISK for Suspicious Activity for Video

Media Quality

Integral Ad Science

Exclude


HIGH RISK for Adult Content

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Adult Content

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Alcohol Content

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Alcohol Content

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Illegal Download Content

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Illegal Download Content

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Drug Content

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Drug Content

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Hate Speech Content

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Hate Speech Content

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Offensive Language Content

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Offensive Language Content

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Violence

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Violence.

Brand Safety

Integral Ad Science

Exclude


CANNOT RATE

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Violence for Video

Brand Safety

Integral Ad Science

Exclude


HIGH Risk and High Risk or MODERATE RISK for Violence for Video

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Adult Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Adult Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Alcohol Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Alcohol Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Illegal Download Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Illegal Download Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Drug Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Drug Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Hate Speech Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Hate Speech Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH RISK for Offensive Language Content for Video

Brand Safety

Integral Ad Science

Exclude


HIGH or MODERATE RISK for Offensive Language Content for Video

Brand Safety

Integral Ad Science

Exclude


CANNOT RATE for Video

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH RISK for Adult Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH or MODERATE RISK for Adult Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH RISK for Alcohol Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH or MODERATE RISK for Alcohol Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH RISK for Illegal Download Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH or MODERATE RISK for Illegal Download Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH RISK for Drug Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH or MODERATE RISK for Drug Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH RISK for Gambling

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH or MODERATE RISK for Gambling

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH RISK for Offensive Language Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH or MODERATE RISK for Offensive Language Content

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH RISK for Violence

Brand Safety

Integral Ad Science

Exclude


Apps with HIGH or MODERATE RISK for Violence

Brand Safety

Integral Ad Science

Exclude


CANNOT RATE Apps

Brand Safety

Integral Ad Science

Exclude


TOP 10% of impressions most likely to be viewed for the longest time

Viewability

Integral Ad Science

Include


TOP 20% of impressions most likely to be viewed for the longest time

Viewability

Integral Ad Science

Include


TOP 35% of impressions most likely to be viewed for the longest time

Viewability

Integral Ad Science

Include


TOP 50% of impressions most likely to be viewed for the longest time

Viewability

Integral Ad Science

Include


TOP 75% of impressions most likely to be viewed for the longest time

Viewability

Integral Ad Science

Include


TOP 10% of impressions most likely to be viewed for the longest time (160x600)

Viewability

Integral Ad Science

Include


TOP 20% of impressions most likely to be viewed for the longest time (160x600)

Viewability

Integral Ad Science

Include


TOP 35% of impressions most likely to be viewed for the longest time (160x600)

Viewability

Integral Ad Science

Include


TOP 50% of impressions most likely to be viewed for the longest time (160x600)

Viewability

Integral Ad Science

Include


75% of impressions most likely to be viewed for the longest time (160x600)

Viewability

Integral Ad Science

Include


TOP 10% of impressions most likely to be viewed for the longest time (300x250)

Viewability

Integral Ad Science

Include


TOP 20% of impressions most likely to be viewed for the longest time (300x250)

Viewability

Integral Ad Science

Include


TOP 35% of impressions most likely to be viewed for the longest time (300x250)

Viewability

Integral Ad Science

Include


TOP 50% of impressions most likely to be viewed for the longest time (300x250)

Viewability

Integral Ad Science

Include


TOP 75% of impressions most likely to be viewed for the longest time (300x250)

Viewability

Integral Ad Science

Include


TOP 10% of impressions most likely to be viewed for the longest time (728x90)

Viewability

Integral Ad Science

Include


TOP 20% of impressions most likely to be viewed for the longest time (728x90)

Viewability

Integral Ad Science

Include


TOP 35% of impressions most likely to be viewed for the longest time (728x90)

Viewability

Integral Ad Science

Include


TOP 50% of impressions most likely to be viewed for the longest time (728x90)

Viewability

Integral Ad Science

Include


TOP 75% of impressions most likely to be viewed for the longest time (728x90)

Viewability

Integral Ad Science

Include


40% of impressions are viewable per IAB standards

Viewability

Integral Ad Science

Include


50% of impressions are viewable per IAB standards

Viewability

Integral Ad Science

Include


60% of impressions are viewable per IAB standards

Viewability

Integral Ad Science

Include


70% of impressions are viewable per IAB standards

Viewability

Integral Ad Science

Include


80% of impressions are viewable per IAB standards

Viewability

Integral Ad Science

Include



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