What is eCpm?
![](https://files.helpdocs.io/yzOfaaIEQ6/articles/oo37l8ylj0/1574769299696/reklamstore-ss.png)
ReklamStore provides an optimized ad revenue to it's publishers, no matter how does the advertiser prefers to pay us. Optimisation occurs on the metric ecpm (effective cost per thousand impressions) . On the publisher interface Ecpm refers to the average earnings generated per 1000 impressions.