Browser Targeting

Updated 5 months ago by Ibrahim Celebi

If you want to have better results from your advertising campaigns, targeting is essential. You can easily reach the right audience and convince them to purchase your product or service with your compelling ads when you use a combination of different targeting options. Proper targeting helps to deliver the right offer to the right people.

Targeting a web browser is useful for an advertiser when an ad creative isn’t compatible with all web browsers. You can also use browser targeting depending on user behavior. If you realized your customers are more willing to download your app on Chrome, it's better to show your ads only on Chrome. Or maybe you have technical difficulties like, your site might has issues in Edge.

You can include or exclude browsers while creating a campaign or update your targeting options by editing your campaign.

Tip: If you want to target only mobile browsers, use device type targeting and browser targeting at the same time.

On ReklamStore DSP, you are able to deliver your ads only to specific web browsers including,

  • Android Browser
  • Chrome
  • Edge
  • Firefox / Mozilla
  • IE
  • Opera
  • Safari / Apple WebKit
  • Other

Setting Up Browser Targeting

1) Start creating your campaign

Complete the general section as described in this article.

2) Include and exclude browsers

On campaign creation page, scroll down to see Browser targeting, under targeting options. Click Include or Exclude to include or exclude a browser. Then click " + " button to add a browser to your include or exlude list or click " x " button to remove selected browsers.

3) Activate the campaign

Click Save and by default, users will be targeted until you deactivate your campaign.


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