Available Macros

Updated 6 days ago by Kemal Onur Döven

[CLICK_ID] Returns a unique click ID
[RANDOM_NUMBER] Ensures that a fresh call is made to the ad server every time the code is executed
[UNENCODED_CLICK_REDIRECT] Inserts an unencoded click-redirect URL into your creative markup
[ENCODED_CLICK_REDIRECT] Inserts an encoded click-redirect URL into your creative markup
[USER_ID] Returns a unique ID of the visitor
[IMPRESSION_ID] Returns a unique impression ID
[IFA] Returns a device IFA/IDFA
[USERAGENT] Returns a browser name
[IP] Returns a user’s IP
[LAT] Returns latitude, where negative is south
[LON] Returns longitude, where negative is north
[SITE_ID] Returns a unique website ID
[PUBLISHER_ID] Returns a unique ID of the publisher that can contain several websites
[SSP_ID] Returns a unique SSP ID
[PAGE_URL] Returns a page URL
[DOMAIN] Returns the domain name
[PROTOCOL] Returns used protocol (e.g. http, https)
[PLACEMENT_ID] Returns a unique ad placement ID
[COUNTRY_CODE] Returns a unique country code
[COUNTRY] Returns a country name
[REGION] Returns a region name
[CITY] Returns a city name
[PLACE] Returns a place name
[APP_NAME] Returns an application name
[APP_BUNDLE] Returns a unique platform specific application identifier
[ORGANIZATION_NAME] Returns an organization name
[CAMPAIGN_NAME] Returns a campaign name
[CREATIVE_NAME] Returns a creative name
[CAMPAIGN_ID] Returns a unique campaign ID in our system
[CREATIVE_ID] Returns a unique creative ID in our system
[WIDTH] Returns a banner width
[HEIGHT] Returns a banner height
[VIDEO_DURATION] Returns a video duration
[APP_STOREURL] Returns the store URL of the app
[DATETIME] Returns date and time
[DBL-ENCODED_CLICK_REDIRECT] Inserts a double encoded click-redirect URL into your creative markup
[DNT] Returns a do-not-track status (a proposed HTTP header, to disable tracking by web services)
[HTTP_REFERER] Returns HTTP referer of the visitor
[KEYWORD] Returns a unique keyword
[PUB_CONTENT_CATEGORY] Returns a publisher site category (IAB)
[REQUEST_ID] Returns a bid request ID
[TIMESTAMP] Returns a unique timestamp

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