Available Macros
Updated
by
ReklamStore
[CLICK_ID] | Returns a unique click ID |
[RANDOM_NUMBER] | Ensures that a fresh call is made to the ad server every time the code is executed |
[BID_PRICE] | Returns winning price of the impression |
[UNENCODED_CLICK_REDIRECT] | Inserts an unencoded click-redirect URL into your creative markup |
[ENCODED_CLICK_REDIRECT] | Inserts an encoded click-redirect URL into your creative markup |
[USER_ID] | Returns a unique ID of the visitor |
[IMPRESSION_ID] | Returns a unique impression ID |
[IFA] | Returns a device IFA/IDFA |
[USERAGENT] | Returns a browser name |
[IP] | Returns a user’s IP |
[LAT] | Returns latitude, where negative is south |
[LON] | Returns longitude, where negative is north |
[SITE_ID] | Returns a unique website ID |
[PUBLISHER_ID] | Returns a unique ID of the publisher that can contain several websites |
[SSP_ID] | Returns a unique SSP ID |
[PAGE_URL] | Returns a page URL |
[DOMAIN] | Returns the domain name |
[PROTOCOL] | Returns used protocol (e.g. http, https) |
[PLACEMENT_ID] | Returns a unique ad placement ID |
[COUNTRY_CODE] | Returns a unique country code |
[COUNTRY] | Returns a country name |
[REGION] | Returns a region name |
[CITY] | Returns a city name |
[PLACE] | Returns a place name |
[APP_NAME] | Returns an application name |
[APP_BUNDLE] | Returns a unique platform specific application identifier |
[ORGANIZATION_NAME] | Returns an organization name |
[CAMPAIGN_NAME] | Returns a campaign name |
[CREATIVE_NAME] | Returns a creative name |
[CAMPAIGN_ID] | Returns a unique campaign ID in our system |
[CREATIVE_ID] | Returns a unique creative ID in our system |
[WIDTH] | Returns a banner width |
[HEIGHT] | Returns a banner height |
[VIDEO_DURATION] | Returns a video duration |
[APP_STOREURL] | Returns the store URL of the app |
[DATETIME] | Returns date and time |
[DBL-ENCODED_CLICK_REDIRECT] | Inserts a double encoded click-redirect URL into your creative markup |
[DNT] | Returns a do-not-track status (a proposed HTTP header, to disable tracking by web services) |
[HTTP_REFERER] | Returns HTTP referer of the visitor |
[KEYWORD] | Returns a unique keyword |
[PUB_CONTENT_CATEGORY] | Returns a publisher site category (IAB) |
[REQUEST_ID] | Returns a bid request ID |
[TIMESTAMP] | Returns a unique timestamp |
