How to Create a Conversion Pixel
Tracking pixel is a piece of code placed on a webpage to track impressions and subsequent user behavior from that page.
There is a way to understand if your ads are effectively generating conversions. All you need to do is creating a conversion pixel, adding your pixel to your campaign and placing it on your conversion page.
To create a new conversion pixel:
1) Click Conversion Pixels from the menu.
2) Click Create if you have an existing pixel.
3) Fill Name, Status, Lifetime (days), Conversion Value fields.
4) Click save and your conversion pixel is ready.
To check your existing pixels, you can always click Conversion Pixels from the menu. You can check your pixel's conversions, edit it, get its code to place your pixel, duplicate your existing pixel, and change its status anytime.