ISP - Carrier - Operator Targeting
Mobile phones have become an essential part of our lives. This makes mobile an increasingly important channel for marketers to reach consumers.
The ISP / carrier targeting allows you to target your prospects and users based on their mobile carriers. With this feature, you can be sure that your ad campaigns will reach the most relevant audience.
Besides the options to target device type, GEO (location), and operating system, you can also target your mobile prospects or users based on their internet service provider (carrier). You can search from a global database of mobile operators, then choose to target or exclude any of these carriers.
Tip: In order to see the list of all available operators, start typing to the blank field, all the ISPs will be listed.
Setting Up ISP - Carrier - Operator Targeting
1) Start creating your campaign
Complete the general section as described in this article.
2) Include and exclude ISP - carrier - operator
On campaign creation page, scroll down to see ISP/Carrier Targeting, under targeting options. Click Include or Exclude to include or exclude an ISP/Carrier. Then click " + " button to add a browser to your include or exclude list or click " x " button to remove selected mobile operators.
3) Activate the campaign
Click Save and by default, users will be targeted until you deactivate your campaign.