Frequency Cap & Frequency Cap Per Source
Frequency capping is setting a limit on the number of times an advertisement is shown to a person.
Frequency capping per source means, limiting the number of times an advertisement is shown on a placement, site, publisher, user, domain, IP address, user agent.
By using these options, the number of impressions you will allow a user to have per hour, day, week, or month will be limited. It’s a very useful tool for CPM media buyers. Once the limit of ad displays is reached, your ad will not be displayed until the next specified time.
Benefits of using frequency cap & frequency cap per source
- If you limit the time you show your ad to a user, you can reach more people with the same budget.
- If a user sees your ad couple times and doesn’t click on it, what are the chances that user will click that ad the next time? With this feature, you don't need to pay for these impressions.
- If you set a limit on the number of times an ad is shown to a user, your audience will not be annoyed. This is so effective especially on retargeting campaigns.
- If you want to test the performance of a source (domain, placement etc), but not want to overspend on a single source, frequency cap per source is an amazing solution.
Setting a limit via frequency cap & frequency cap per source
1) Start creating your campaign
Complete the general section as described in this article.
2) Activate frequency cap & frequency cap per source
On campaign creation page, scroll down to see frequency cap & frequency cap per source, under advanced options. Click the radio button next to no frequency cap and / or no frequency cap per source to activate.
3) Activate the campaign
Click Save and by default, the number of times an ad displayed will be limited until you deactivate your campaign.