Glossary of Advertising Terms
This article will be updated with the definitions of these following terms.
Ad Network
Affiliate marketing
Bounce rate
Click/clickthrough rate (CTR)
Conversion rate
Cost per action (CPA)
Cost per click (CPC)
Cost per mille (CPM)
Display advertising
Demand Side Platform (DSP)
Earnings per click (EPC)
Earnings per visitor (EPV)
Fraud Click
Frequency cap
Header Bidding
Impression
Interactive advertising
Landing page
Native Advertising
Premium content
Real time bidding (RTB)
Re marketing
Search engine marketing (SEM)
Search engine optimization (SEO)
Supply Side Platform (SSP)
Unique user
Visit duration