Glossary of Advertising Terms

Updated by TARIK KARA

This article will be updated with the definitions of these following terms.

Ad Network

Affiliate marketing

Bounce rate

Click/clickthrough rate (CTR)

Conversion rate

Cost per action (CPA)

Cost per click (CPC)

Cost per mille (CPM)

Display advertising

Demand Side Platform (DSP)

Earnings per click (EPC)

Earnings per visitor (EPV)

Fraud Click

Frequency cap

Header Bidding


Interactive advertising

Landing page

Native Advertising

Premium content

Real time bidding (RTB)

Re marketing

Search engine marketing (SEM)

Search engine optimization (SEO)

Supply Side Platform (SSP)

Unique user

Visit duration

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