Pop-Up & Pop-Under Ads

Updated 1 week ago by ReklamStore

Pop-Up & Pop-Under Ads

Pop-Up and Pop-Under are ad formats which have become rather popular over the last years. They are undeniably efficient forms of advertising, commonly used by publishers to monetize their traffic. Starting from July 2019, publishers can take advantage of these formats on ReklamStore SSP and double their income with Pop-Up and Pop-Under advertisements.

Pop-Up: It's an ad format which is triggered by a certain action performed by a visitor and the ad shows up on top of the content (as a new browser tab) the user is currently visiting.
Pop-Under: Similar to Pop-Up but the ad opens in the background. Once a predetermined action performed by a visitor on site, the ad opens in a new tab under the content that the user is currently looking at.

Publishers can set the rule to initiate the ad. A specific action of the user like clicking anywhere on the page could trigger the ad.

According to research, pop ads' CTR is 3.09% on average! Comparing to the average CTR in Google Ads across all industries is 3.17% on the search network and 0.46% on the display network, performance of the pop ads are way higher than the other types of ads. This data proves that Pop-Up and Pop-Under advertisements are one of the best ways to purchase cheap traffic and convert this traffic on your webpage.

Publishers using ReklamStore SSP always earn more than others. We have plenty of demand sources and they are bidding to win your impression. Working like header bidding, this system helps our publishers to sell their inventory to the highest bidder. As a result, their payout increases.
How to Publish Pop Ads?

The system is working as same as other advertising formats.

  1. Login to your account
  2. Add your website(s) to the platform from My Sites tab
  3. Create your advertising placement(s) on Placements tab (you can click Pop Ads / Direct Link button from the menu)
  4. Implement the placement code(s) to your website


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