IP Targeting

Updated by ReklamStore

IP Targeting

All of your campaigns will hit the bullseye everytime! Accurately target your ideal customers and prospects without the use of cookies. IP address targeting has the most accurate reach of all forms of digital advertising. With the help of ReklamStore DSP, you can target the actual IP addresses in real-time. IP List is used for managing lists of IP addresses that can be used for targeting your customers on your campaigns. You can either whitelist or blacklist IP addresses to target your customers and prospects or exclude them from your campaigns.

Setting Up IP Targeting

1) Create an IP list

Click Domain/IP lists from the menu then click IP List from the top navigation. Click Create to start creating your IP list.

Once you are on IP List Add page, name your list, choose List Type, and start adding the IP addresses. Available IP formats are shown on the page as well.

When you complete your list, click Save. It's ready. You can see your IP lists on this page. The number of IP addresses on a list shown on IP Count column. You can edit your list anytime as well.

2) Start creating your campaign

Complete the general section as described in this article.

3) Include your IP list to the campaign

On campaign creation page, scroll down to see IP Targeting, under targeting options. Click the radio button to activate IP targeting and select what kind of a list you would like to add (whitelist or blacklist), choose the IP list you created before.

4) Activate the campaign

Click Save and by default, users will be targeted until you deactivate your campaign.

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